From vision to product line:
A nonstop joyride or growing enthusiasm.
Carl & Johan is a personal story. Because tattoos always are. The brand name is the confluence of two passionate cofounders with one shared mission: bringing lifelong solutions to everyone who cares about tattoos.
Carl is the restless out-of-the box rebel with a commercial background in premium quality cars. Johan is the pharmacist on a mission, always looking for new solutions and natural products.
Carl & Johan met each other at a charity event. Ever since the two creative minds started talking, their dialogue has never stopped. Emotionally hooked, Carl began working with rational arguments to improve their business plan. While Johan, with his scientific background, has been focussing on improving their pharmaceutical products.
A nonstop joyride of day and night working, developing, thinking, rethinking, solving problems, confronting obstacles, testing, ameliorating and so much more. But these two intense years of growing enthusiasm have resulted in the organic and natural skin care line that Carl & Johan had envisioned from day one.
From now on, Carl & Johan is your personal story. It’s about preserving and protecting your finest and deepest memories, expressions and beliefs, inked on your skin. So let’s cherish your memories, nourish your skin and make your artwork last forever
His mother - the first pharmacist in Elversele - instilled in him the love and knowledge for the profession from childhood. Johan himself developed customised products by listening to people and trying to understand their needs.
For Johan this was an excellent opportunity to give full reign to his talents as a product developer, using natural ingredients as much as possible. Or, in his own beautiful words: "Nature is chemistry", but another kind of "chemistry" than can be found in the chemical industry.
Unknowingly Johan developed the passion and knowhow necessary to take care of your tattoos until eternity, tattoos which express your deepest emotions and memories.
As a trained accountant and tax consultant, Carl soon realised that his career could use a little zing. And then an opportunity presented itself. He now successfully leads a Mercedes-Benz dealership. Carl might be the exact opposite of what you’d expect from a Mercedes-Benz dealer. But him being different, and thinking differently, and his passion and flair for innovation and entrepreneurship, all meant he was immediately on board with Johan’s proposal.
You should know that the tattoo industry is an industry in which personality is essential; it goes without saying, then, that this story, this challenge, was made for Carl and Johan.